世界杂志广告/世界杂志方法及

杂志介绍 世界杂志广告/世界杂志方法及

杂志理念 Philosophy
为成功人士挑选质感好物是我们的宗旨，在众多高级品牌中寻找**的可能性，我们视为起点，以此跨越各种精品领域，进而一手囊括*的精品，为菁英们筛选出*具*的生活内容。自1999 年起，以《世界杂志》起家，再创《世界高级品》，我们专门汇集、珠宝、汽机、居家、、生活等较新资讯，内容丰富详尽，直至今日，更积极发展新媒体，举凡崭新官网、 粉丝团、YOUTUBE 影音频道、WEIBO 微博、WECHAT 微信... 等多元的社群平台与行动通讯介面，开启各式想像与可能性。沃杰于中、港、台华人地区设点耕耘多年，不仅是是三地**精品传媒，并灵活运用多年业界经验、资源与专 业执行团队、媒合整合行销、公关顾问等专业服务，提供更**的广告投放服务。
It is our principle to select from among a range of luxury products, perfect for our loyal, successful and discerning readers. Our content begins with watches, expanding to all dimensions of an affluent and luxurious lifestyle. World Wrist Watch Magazine, established in 1999, was followed by the successful launch of the bi-monthly Luxury Watcher. With the latest detailed information on-amongst other things-watches, jewelry, motors, lifestyles and fashion. Along with the integration ofDigital offerings, event planning and online shopping services, we have positioned ourselves as one of the finest multi-platform media companies for luxury goods covering China, Hong Kong and Taiwan.
发行环境
市面上各大书店报摊均有贩售, 且高阶读者群订户之外, 特别针对**通路管道: 如星级饭店、贵宾理财中心、豪宅、机场贵宾室、机上刊物、汽车以及精品贵宾通路管道等, 让喜好精品的人士均能享受我们精心企划的内容。
In addition to regular bookshops, newsagents and via subscriptions, our distribution network also targets high and venues such as five-star hotels, Bank VIP lounge ,Private mansions airport VIP lounges, in flight revate , car showrooms and luxury boutiques. Our latest iPad edition – with built-in video and interactive functions – has made each issue accessible for luxury product lovers in a global scale.
受众人群
世界杂志World Wrist Watch Magazine读者群以男性居多(60%) 企业负责人、专业人士、中高阶主管合占85%, 收入在30~50 万区间者更占45%，是ㄧ群对于情报感兴趣，且有实际购买能力的族群。不见得以收入为一指标，但对于更是特别讲究。
Mainly male readers (60%), 85% of which include corporate/business owners, professionals, and managers; readers with an average income of 300-500k comprises 45%. This is an elite group of potential consumers that yearn for luxury lifestyle with the interest in watches.
广告投放

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上海煜润广告传媒专注全国各种杂志媒体优势资源，实现了全国资源一体化共享，为客户提供*的传媒策略、媒介购买、媒体执行、品牌创意、营销策划等服务。